In addition to our popular car content writing service, we offer complete website optimization services. In fact, we like to start by optimizing your current auto repair website. Unfortunately, there are a lot of things about ranking in search that we cannot control. However, when it comes to on page ranking factors this is something we can control. Just a few of the items that can make a big difference is getting your title tags and meta-description right.
Not only are these important search engine ranking factors, but they’re also important for getting the click through. A compelling title coupled with a description that makes the searcher want to learn more is just as important as site structure. It’s not unusual for a site that ranks in the third or fourth position to gain more clicks than the website that holds first place.
When you can increase the click through ratio and combined this with supplying exactly what the user is looking for when they land, then the magic happens. As website visitors find you in search, click through to your website and don’t find it necessary to return to the search engine the website metrics improve. In other words, if you completely satisfy the searcher your bounce rate decreases. In addition, the on time site metric also improves. As this data piles up ranking increases.
Auto Repair Website Optimization Goals
When we talk about ranking in search, it’s always the auto repair shop homepage that ranks the highest. If we supply a well written page that explains the value proposition of the business then the visitor will want to learn more.
When this occurs the potential customer clicks on additional pages to learn more about the services you offer. Search engines track this information and quickly realize this automotive website satisfies the searcher’s intent. They are in the business of providing high quality search results.
Through the use of algorithms, data and metrics they do an excellent job of identifying high quality websites and rewarding this effort. Since the car repair shops homepage becomes the foundation for improving this measured data, we want to make sure we get it right. This is why the car content writing services we offer include complete website optimization services. You can either order this service à la carte or we include it in most of our [[service packages]].
We offer these auto repair website optimization services at a discount, because we understand how important it is to success. In order for the car content writer to find success we must supply measurable results to our clients. And this is why we want to maximize your most powerful online asset, the homepage.
Additional Auto Repair Website Optimization
We use our in-house auto repair website optimization software to take a good hard look at your website. One of the first things we look at is to see how many pages are indexed by the search engines. Each individual page represents an opportunity to strengthen the site. If the search engines ignore some of the pages we need to fix this immediately.
In fact, if we don’t solve the indexing problem we probably shouldn’t waste time by creating additional pages. In some cases a reason for a low indexed page count points back to site structure. If the pages aren’t internally linked well, the search engine crawlers will find it difficult to find each page.
In addition, we often find that pages fail to get indexed because they appear as duplicate content. This becomes another important metric, because duplicate content is frowned upon. There’s no reason to show your page if another website has the same exact content.
When the search engines detect this issue they often display the page that posted that content first. This also touches on our auto repair content quality guidelines. Every article we write remains completely unique for your automotive website. Since the search engines recognize this as fresh content, index ability rates are near 100 percent when properly linked to tier one and tier two pages.
Auto Repair Shop Website Speed
Finally, we take a look at the load time of the individual pages on your auto repair website. Mobile searches now accounting for more than 50 percent of the webs traffic. Therefore, how quickly the page loads has become an important ranking factor. A page can load slowly for a variety of reasons. Some of these we can fix and some of them we can’t. One of the biggest reasons for a site to load slowly is the improper optimization of images.
Pictures remain a very important part to the success of your car related website. We talked about some of our strategies using car images on our automotive social networking page. With that said. We can use our compression software to reduce the size of the image while maintaining its visible quality. This allows for faster loading pages.
Let’s touch base on a couple of things that we can’t fix on your current car repair website. A cheap hosting package or content management system that exists on an outdated server is one of the things that we can’t fix. However, even if we run into this issue we can apply the techniques listed on this website optimization page to improve the situation.
If we put less weight on your tired old server, we can usually achieve better performance. Keep in mind, that we recommend cloud hosting services when we build auto repair websites for our clients. A cloud hosting service improves the shared server environment with better allocation of resources spread across a larger server network.